Sharp claimed they are number one LCD TV brand in Japan. Now, Samsung can claim they are number one TV brand worldwide. Samsung was the global brand share leader in revenues for the eleventh straight quarter, holding their revenue share nearly unchanged at 22.5%, more than 9 points higher than #2 Sony. Samsung’s 36% Y/Y growth was the strongest among the top five brands. Samsung also had the top ranking on a unit basis and led both LCD and MD RPTV (Rear Projection Television) categories on a unit and revenue basis with #2 rankings in CRT and PDP. Sony was #2 on a revenue basis for the fifth straight quarter and had the second strongest Q/Q growth among the top five, picking up about a point of share from Q2 to Q3.

LGE remained #3 even though their share was down about a half a point to 10.9% on a revenue basis. LGE led in global CRT shipments. Given the technology’s strong position in emerging markets, this made LGE #1 in emerging markets on a unit basis. Complete review of the top five brands can be seen in the following table:

TV Market Share Compare By Brand

LCD TV still hold the top TV technology for televisions market. Surprisingly, CRT TV still continue holding a big portion (42.7%) of market share, it contribute by emerging market. LCD TV shipments rose to nearly 27 millions units with North America maintaining its position as the largest LCD TV market. Majority of LCD TV shipments were 32 inch, which hold a 36% share of all LCD TVs in Q3’2008, while the 40 inch+ share was unchanged from Q2 at about 27%. For complete breakdown of worldwide TV shipments by technologies can be seen in the following table:

Worldwide TV Share By Technology

Data source: DisplaySearch.com